It is well known that we Madrilenians are a bit cocky and we believe (based on solid arguments) that being born in Madrid is a lucky thing. We are so cool that we are called chulapos and chulapas. These terms could well have a derogatory origin but we Madrileños have decided to adopt them with pride.
We are so convinced that being born in Madrid is a good thing that the city's city council has launched a campaign The campaign was launched with the slogan: "The wonderful thing about bringing a chulapa or chulapo into the world". It is true that, at the time of writing this article, the links on the city hall page do not work and it is difficult to find the detailed plan of the campaign. But it doesn't matter because Madrid's water is still the best in Spain.
Having children is a cool thing to do
Beyond the fun of the poster, where you can see two charming babies in traditional Madrid dress, the interesting thing about this promotion plan is that it does not put the focus on the negative side of the conversation about the birth rate. At a time when there is a lot of pressure from some sectors that say that having children is not good for the planet or for the body, seeing a public administration using the term "wonder" is a breath of fresh air.
We are not going to go into what the plan and the circumstances of the party promoting the campaign may later materialize. However, we must recognize that it is interesting that they promote the positive aspects of motherhood and fatherhood.
It seems that having children is now a brave thing to do. It almost seems like you have to get a little cocky to defend the fact that you want to start a family. Maybe it's a good time to adopt a little of that Madrilenian cockiness and get ahead by showing the beauty of having children. It's possible that the capital's chutzpah might come in handy for once to vindicate the value of the family. The reality is that, whether they are chulapos or not, bringing children into the world is a wonderful thing.
